Rotherham United proudly support Rotherham Hospice

Rotherham United are delighted to reveal that the design of their 2023/24 Primary Strip will have the Rotherham Hospice logo proudly emblazoned across the chest as a result of an innovative commercial deal which has seen six businesses come together as ‘Diamond Partners’.

This season’s jersey welcomes a return for a ‘proper’ polo neck collar which – like the cuffs of the sleeves – is complemented by a subtle red trim.

Following the success of the sublimation of imagery into last season’s design, the club were keen to once again give the red body of the shirt further detail and have this season turned to incorporating a silhouette of iconic floodlights of AESSEAL New York Stadium and roof of the Ben Bennett Family East Stand into the shirt’s aesthetics.

The structures which stand imposingly over the playing surface at the Millers’ home and are visible on the Rotherham skyline from vantage points some distance from the ground, serve as a metaphor for the Hospice – whose branding the shirt proudly carries – and the huge influence they carry in our town and with our supporters.

The ‘classic’ look continues to honour Rotherham United tradition with white sleeves accompanying the trademark red torso of the shirt, which has once again been created using Puma Teamwear’s dryCell performance technology which is designed to wick moisture from the body and keep the wearer free from sweat during exercise.

The shirt is made up of 100% recycled material – excluding decorations – as both Puma and the club look towards a ‘greener’ existence.

The famous Rotherham United crest sits opposite the Puma Teamwear logo on the left and right upper of the shirt respectively.

The kit is completed by white shorts – which feature an elasticated waist with a twin needle hem and also sport the club windmill crest and the Puma Cat on the legs – and red socks.

Rotherham United Commercial Director Steve Coakley said: 

“This unique partnership will be the first of it’s kind in Rotherham United history. It has allowed us as a club to provide a platform for an allegiance of business associates to unite in the name of charity to become our first ever Diamond Partners.”

Congratulations to the x6 Diamond Partners:

• AESSEAL
• Equisolve Consulting Ltd
• Hughie Construction Ltd
• IPM Group
• Mears
• Steelphalt