New survey aims to unlock the secrets of effective business communication

Cannon PR is inviting businesses from across South Yorkshire to take part in a new research project, aimed at understanding how companies connect, communicate and engage with others.

Believed to be the first comprehensive review of its kind, Cannon PR’s business communications survey will explore how companies are responding to challenges posed by changing communications methods and the techniques used to engage with different audiences.

For many businesses, there has never been greater choice when it comes to engaging with others. Yet at the same time the communications landscape has never been more complex, particularly when it comes to embracing the many different tools, channels and techniques to stand out from the competition.

Earlier this year, data published by Ofcom revealed significant changes in the way that adults consume news. The Ofcom survey revealed that 52% of adults rely upon their social media feeds to keep up to date with current affairs, whilst seven in ten adults consume news primarily through online sources.

The survey also revealed that less than half of adults rely upon traditional news sources such as BBC News and ITV. A total of 82% of 16–24-year-olds rely upon social media feeds, with 41% turning to Instagram, 37% using YouTube and 35% relying upon their Facebook feeds. The aim of the Cannon PR business survey is to explore how businesses are responding to changing audience habits.

The survey takes just a few minutes to complete and can be accessed here: https://cannonpr.co.uk/pr-survey/. Cannon PR is also providing the opportunity for ten businesses taking part in the survey to receive a free mini communications audit.

Matthew Ridsdale, Founder, Cannon PR, said:

“Effective communication is the cornerstone of every business. Earlier this year Ofcom published its own findings, which revealed some interesting trends in the way we all consume the news and information. Our survey aims to understand how businesses are responding to the challenges posed by a changing communications landscape.

There are no right or wrong answers in the survey, our research aims to explore current practices, techniques and tools used by businesses to ensure their messages cut through and connect with their target audiences.”

Established in 2011, Cannon PR is an award-winning, South Yorkshire-based public relations consultancy that supports a diverse range of businesses, public sector organisations and not-for-profit organisations throughout Yorkshire and the Humber.