Member price – £195.00 +VAT
Non-member price – £245.00 +VAT
Duration – 1 Day

Course Overview

Market research forms the foundation to any decision made regarding your product/service, routes to market and the wider growth of your business. In today’s competitive business landscape, firms of all sizes need to conduct market research to fuel the decision-making cogs and achieve better ROI.

This interactive course provides delegates with an introduction to market research and how it should be applied in today’s businesses. The course will include practical discussion along with a highly-interactive and impactful workshop at the end of the course. All delegates will receive a certificate of completion following the course.

Learning Outcomes

• Types of market research for both businesses and individual departments
• The importance of research & segmentation
• Introduction to qualitative and quantitative research
• How to set research objectives
• Designing a research project
• Turning research data into results

Who Should Attend?

Basic or no knowledge of market research, who are looking to gain a better practical understanding of market research for your business. Delegates could potentially be looking to integrate market research into their ongoing business activities, or simply considering commissioning some small or large-scale research work.

Please call 01709 386200 to enquire about prices.