Businesses invited to brush up their promotional skills

Barnsley College is opening its doors to employers to help them learn how to best promote their businesses.

The breakfast event takes place on Tuesday 14 May, 8.00am to 10.00am at Barnsley College, Church Street, Barnsley, S70 2AX.

Attendees will hear from Dominic Musgrave, Script Media Group Production Editor, who will draw on his experience as a journalist to discuss what a publication looks for when it comes to potential stories and what you can do to increase your chances of being featured. Dominic will cover: What makes something newsworthy? What makes a successful press release? And what do journalists need from you in order to cover your story?

Helen Weatherston, Business Development Manager at Barnsley College, will provide an apprenticeship update. This will be a chance for employers interested in taking on an apprentice, or who already have apprentices, to find out more about the funding reforms and the range of apprenticeship programmes that are available. Helen will share how the College supports employers to recruit an apprentice or up-skill their existing workforce, understand the apprenticeship levy, register for the Digital Apprenticeship Service (DAS) and how to maximise their return on investment.

Helen said: “I’m excited to be presenting at this informal event. It will be a great opportunity for local employers to find out how the College can support businesses to grow either by recruiting an apprentice or developing the skills of their existing workforce.

“We look forward to welcoming all attendees to enjoy breakfast whilst picking up training and support tips.”

Places are limited, so businesses are being encouraged to book by visiting www.barnsley.ac.uk/breakfast, emailing [email protected] or calling the Marketing, Communications and PR team on 01226 216 833.