In this workshop you will learn the techniques of how to optimise SEO to help your business grow, through increasing your findability online so that you appear at the top of search results above competitors.

Search engine optimization (SEO) is the process of optimising a website so that it performs better, increasing the chances of your customer finding it. Your website is ranked using a range of criteria but if you don’t provide the search engines with the information they need, you’ll be way down the search results and effectively invisible. This workshop will show tried and tested techniques to prevent this from happening to your business.

We’ll also talk about Google Analytics, an essential digital marketing tool which allows you to measure the results of your online campaigns and improve return on investment.