As part of Chamber Means Business, we will be hosting an exclusive seminar where industry leaders Dan Broadbent and Hayden Fox share their expertise on enhancing B2B sales through proven lead generation and follow-up techniques.

Generating More B2B Sales Leads

Dan Broadbent, Managing Director of Objective, the UK’s fastest growing B2B creative marketing agency, will reveal effective strategies for boosting B2B sales leads, including:

• Telling Your Brand Story: Craft and communicate your brand’s unique narrative to engage your target audience.
• Understanding and Engaging Key Audiences: Identify and connect with the crucial audiences for your business.
• Lead Generation Techniques: Leverage SEO, Social Media, Direct Marketing, and Content Marketing to attract and convert leads.
• Website Optimization: Design websites to maximize lead generation and conversion rates.

Mastering the Art of Follow-Up

Hayden Fox, a recognized Sales Leader by the Institute of Sales Professionals and a key figure at Sales Geek, will share his expertise on increasing sales through effective follow-up strategies, covering:

• Key Metrics for Follow-Up: Understand the critical numbers that demonstrate the importance of follow-up in the sales process.
• The Forgetting Curve: Learn about the forgetting curve and its impact on lead retention and conversion.
• Types of Follow-Ups: Explore various follow-up methods to ensure leads are converted into sales.

Event Highlights:

• Innovative Tools: Discover the newly launched B2B Insights Platform by Objective, powered   by AI to identify content that engages B2B buyers.
• Expert Advice: Learn from leaders with decades of experience across multiple sectors.
• Comprehensive Insights: Gain a deep understanding of generating and nurturing B2B sales leads.
• Networking Opportunities: Connect with other professionals and experts in the field.

Equip yourself with the knowledge and tools to generate more leads and master follow-up strategies, ensuring higher conversion rates and business growth.

PLEASE BOOK ON TO REGISTER YOUR PLACE. PLACES ARE LIMITED!