Search engines rank your website using a range of criteria. If you don’t provide the search engines with the information they need, you’ll be way down the search results and effectively invisible.

Search engine optimization (SEO) is the process of optimising a website so that it performs better, increasing the chances of your customer finding it. At this workshop you will
learn the principles and techniques of how to optimise SEO to help your business grow.

We’ll also talk about Google Analytics, an essential digital marketing tool which allows you to measure the results of your online campaigns and improve return on investment.

This is a free, expert business support workshop as part of the Rotherham Launchpad programme.