Inspired by the GREAT Festival of Innovation held in Hong Kong in March 2018, ‘Great British Design’ is a year long campaign showcasing the UK’s exceptional talents and expertise in design, aiming to increase creative collaboration between the UK and Hong Kong.

The pinnacle of the campaign is UK as partner country for Asia’s premier design event, Business of Design Week (BODW) 2019. Sir John Sorrell CBE will lead the largest ever delegation of British designers to visit Hong Kong and the wider Greater Bay Area. Throughout the year-long campaign, a top-calibre programme of citywide events, discussions and interactive experiences will investigate how design and design thinking will affect how we work, live, play and learn in the future.

If you want to be a part of the UK’s biggest design delegation to date, register your interest now: